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StarSauces Packaging Design Project

Client: StarSauces

Project Overview: StarSauces aimed to captivate an upper-class male clientele, ages 25 to 45, with a sophisticated and modern brand aesthetic. The goal was to highlight the global origins of their sauces while maintaining a minimalist design.

Design Solution: The StarSauces logo and labels feature a sleek, minimalist design that appeals to the target demographic. Each label, measuring 3x4.5 inches, incorporates maps that showcase the diverse locations from which the sauces originate. This not only adds an element of storytelling but also emphasizes the authenticity and global nature of the products.

The advertising materials are designed to be modular, allowing them to be displayed individually or as a cohesive set. These ads mirror the label design, reinforcing the brand’s identity while highlighting the international origins of the sauces.

© 2024 Starlyn Rodriguez. All rights reserved.

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